It’s not enough for your resume to be free of errors and contain a brief summary of your skills and experience to be considered ‘good.’ In fact a ‘bad’ resume isn’t even looked at. But you need more than your resume to be looked at: you want it to stand out and call the reader to take action.
A convincing marketing strategy (a.k.a. your resume) is a big part of what determines your success s a job seeker. Your strategy should be tailored to the particular position, company and hiring manager as much as possible. In general, hiring managers need only three basic pieces of information from your resume:
- What you have to offer the company—your qualifications and expertise.
- How much relevant experience you have and for what length of time you did it.
- How your work impacted your employer’s bottom-line—what are your quantifiable results.
The challenge is to provide this information in an alluring, simple and attractive way. Best practices for this may be slightly different depending on your industry (for example, a candidate in tech may need a more robust “skills” section than someone in light industrial). But there are some recommendations that stand across all industries. While it does take time to write a resume that sells, your work will pay off when those interview calls start rolling in.
‘Good’ Resume Sample
123 Anywhere Lane • Two Ville, CA 95423
777-555-3333 • firstname.lastname@example.org
Customer Service Manager
Seasoned, results-oriented manager with extensive experience in the retail industry with a 10-year track record of success. Effective leader skilled in developing a results-oriented, productive team with customer-focused training and support. Exceptional ability to build rapport with customers and direct-reports to create customer and employee loyalty.
||• Maintain Consistent Demeanor
• “Business-friendly” Personality
• Sales Training and Team Building
• Client Relationship Development
|• Fluent in Spanish
• Well-Organized and Highly Efficient
• Problem Resolutions
Green Clothiers of Northern California, Two Ville, CA
Customer Service Manager • 2003 – Present
Charged with managing a range of key operational functions in support of eco-friendly clothing retailer with two locations and $55M in annual revenue. Recruited, trained and managed 15-member team, ensuring continuous delivery of outstanding customer service generating over $23 M in annual revenue.Selected Achievements:
• Awarded Employee of the Month for a total of 12 quarters for outstanding customer service, problem resolution and customer-focused orientation
• In 2005 and 2007, awarded Manager of the Year for exemplary staff management
• Redesigned, developed and implemented employee training program which increased sales revenues by 22% for the first year and 30% for each successive year
Fine Sports Wear International, Two Ville, CA
Customer Service Manager • 2001 – 2003
Charged with managing a range of key operational functions in support of sportswear retailer with 5 locations across the state and $120M in annual revenue. Recruited, trained and managed 35-member team, ensuring continuous delivery of outstanding customer service generating over $20 M in annual revenue.
• Awarded Manager of the Year for 3 consecutive years of exemplary staff management and team member motivation
• Designed, developed and implemented employee training program which increased sales revenues by 14% for the first year and 25% for the following two years
• Consistently exceeded annual goals by more than 10% in key metrics including profit, sales, employee retention and customer service
Customer Service Representative • 1997 – 2003
Provided top-notch customer service in support of sportswear retailer with 5 locations across the state and $120M in annual revenue. Assisted customers with women’s and children’s sportswear consistently generating additional revenues with thorough product knowledge and friendly sales techniques.
• Awarded Salesperson of the Year in 1999 and 2002 for exceeding set sales productivity by 8% and 15% respectively
• Selected to train 14 new representatives functioning as lead trainer, providing ongoing guidance and constructive feedback which increased trainee retention by 12%
• Achieved lowest returns percentage for a total of three years
Bachelor of Arts in Communications • Minor in Spanish • University of California–Two Ville, California (1999)
National Retail Foundation (2000 – Present)
Big Brother Big Sister Foundation (1998 – Present)