Brand Manager - Wine
- Location: Manhattan
- Salary: Negotiable per year
- Job Type:Full Time
Posted 23 days ago
Job Number: 2158154
Seeking a Brand Manager with Italian and French Wine marketing experience to join a growing successful company.
The Brand Manager position is responsible for delivering specified business targets (volume, profit, share) through the development and execution of brand strategies and plans. These include portfolio and brand strategy & plan development, ongoing actionable business analytics, business budgeting and financial analysis, media campaigns, sponsorship & event activation, cross-functional team leadership, insights led innovation strategy and development, and integrated marketing communication.
Develop and execute brand plans
Manage brand projects, overall budget allocation, and prepare and present branded presentations to both internal and external audiences.
Manage all outside agency initiatives in support of the brand's business objectives to include promotion agency, media buying and advertising agencies, if applicable.
Work with sales leadership, key on and off premise strategic accounts, internal field sales, and distributor personnel, to develop marketing programs and identify opportunities to expand the business.
Successfully communicate and work with a large number of key internal groups across the organization on a regular basis, including : Trade Marketing, National Events, Public Relations, Finance, Operations and Production team (vineyard management, winemaking, bottling, packaging technology, production, transportation etc.).
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