Marketing and Communications Senior Manager
- Location: San Rafael
- Salary: Negotiable per year
- Job Type:Full Time
Posted 15 days ago
Job Number: 2156368
Marketing and Communications Senior Manager
San Rafael, CA
Competitive Salary and GREAT benefits!
Our client, a leading Marin County based non profit, is dedicated to supporting immigrants and their families who are challenged by a lack of resources, by helping them break down barriers to their success. Equity and inclusion are central to their mission. They are hiring a Marketing and Communications Senior Manager to help raise awareness and drive broad growth for all primary audiences, including donors, clients, volunteers, partners, advocates and community members.
The Marketing & Communications Senior Manager is a full-time position that reports to the Development Director and supervises the full-time Communications Coordinator. As a primary ambassador for the organization, this position is skillful and effective at building relationships, internally and externally. This position collaborates extensively with diverse stakeholders, including the Executive team, to lead the development and implementation of marketing and communications strategies, and measures and reports on the success of marketing, communications and public relations efforts designed to elevate Canal Alliance's brand and expand and enhance audience engagement.
Strategy and Planning - Collaborate with the Development Director and Executive team to create and implement a marketing and communications strategy (including brand stewardship, media strategy, messaging, and public relations) targeting key audiences in support of strategic priorities and agency and programmatic goals
Marketing, Communications and Branding - Oversee and manage agency's brand strategy and implementation for consistency in all print and digital assets ensuring alignment with agency's core values and mission
Digital Media - Manage digital marketing strategy, messaging and content development for donor, volunteer and partner audiences
Media and Public Relations - Actively maintain and develop relationships with English and Spanish media outlets and cultivate media interest in initiatives and activities
Supervisory Role - Supervise the full-time Communications Coordinator
Goal-oriented leader a with positive, collaborative, curious and enthusiastic attitude
Demonstrated project management and organizational skills
Self-starter with excellent judgment and decision-making
Excellent verbal and written communication skills, including presentation skills
Excellent analytical and abstract reasoning skills, with the ability to think strategically, creatively problem solve, and exercise good judgment
Experience working cross-functionally with Development and Executive and Program leadership
Experience communicating effectively among diverse audiences and stakeholders
Ability to work with minimal supervision, handle multiple tasks, and manage demanding situations effectively, showing initiative and being anticipatory rather than reactive
Effective time management and work organization skills, with a high attention to detail
Experience with web design, Google Analytics, Salesforce (or other CRM), and digital marketing platforms
Required Education and Experience
Bachelor's degree or equivalent experience in Marketing, Communications or Digital Media
Minimum of seven years' experience in a related position, including two years of direct supervisory experience
Knowledge of issues impacting Latino immigrant and low-income communities
Bilingual/biliterate (English - Spanish) strongly preferred
Some fundraising experience and/or interest in learning about nonprofit fundraising is preferred
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