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  • Sector: Marketing
  • Function: Marketing Manager
  • Contact Email: jgagliani@nelsonstaffing.com
  • Expiry Date: 25 September 2021
  • Job Ref: Nelson_2161630_1630002942

Job Number: 2161630

We are actively recruiting for a strong Marketing Manager/Director with experience in Consumer Packaged Goods (CPG). The ideal candidate will be an innovative Marketing professional with strong management skills, and a passion for brand growth.

Responsibilities

  • Responsible for planning, coordinating, and controlling business and marketing efforts throughout brands and maintain overall marketing strategies under the direction of the VP of Sales & Marketing
  • Assist in development and management of all aspects of marketing budget and brand P&L
  • Support the creation and execution of the business growth objectives
  • Assist in developing and refining brand guides for all product lines
  • Maintain in-depth understanding of the consumer, category, competition, and trends
  • Transform consumer trends into insights and opportunities to grow the brand
  • Drive customer marketing strategy and execution with point-of-sale tactics
  • Lead cross-functional teams to deliver accurate forecasts and monitor sales shipments and program performance
  • Partner with Sales to identify sales and growth opportunities
  • Manageday-to-daybusiness operations including budgets, execution of brand promotion, shopper marketing, packaging, and marketing collateral updates
  • Provide insights and tools to the sales team to help optimize retailer understanding and growth
  • Monitor external trends to identify emerging product and packaging opportunities
  • Support new product launches, brand refreshes, seasonal program and initiatives through the commercialization process

Qualifications

  • 5+ years marketing experience within the food industry
  • Bachelor's Degree in related field, MBA preferred
  • Strong analytical skills to make data driven decisions

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