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  • Sector: Sales & Hospitality
  • Function: Wine - Sales
  • Contact Email:
  • Expiration Date: 19 August 2022
  • Job Ref: Nelson_2166096_1658284821

Job Number: 2166096

Western National Sales Manager, Off-Premise is responsible for leading, creating and implementing strategic sales and marketing initiatives within a specific group of Off-Premise accounts. Will partner with field sales and distributor management to meet/exceed the customer plan and performance objectives by executing against customer specific initiatives.

* Manages all sales activities with the successful operation and sales execution in the Retail OFF Chain segment
* Partner with VP of Sales, and Marketing to develop action plans for business opportunities
* Execute a "Go to Market" monthly action plan
* Enhance service model to ensure customer satisfaction, profitability and retention, and creates new methods of accountability to support highest level of service and performance
* New brand introductions as well as SKU rationalization on an annual basis is critical
* Understand BWC new item priorities and execute them against each individual chain
* Program execution through all key phases: planning-communication-execution-evaluation
* Optimize shelf and cold box placement
* Prioritize relevant chain support based on national marketing calendar as well as any localized opportunities
* Execution and communication of sales objectives
* In market training and relationship development
* Introduce and execute new product launches as directed to key retail accounts
* Participate in trade events, distributor holiday shows, crew drives, blitzes and wine dinners in key accounts
* Attend chain meetings at distributor to train and distributor sales people
* Review performance against plan as well as assessing any immediate risks and opportunities

About Nelson:

If you're looking for a new opportunity, the recruiting and staffing experts at Nelson can help. We work with companies of all types and sizes across all industries. We help people like you find exciting roles with employers ranging from Fortune 100, government, and nonprofit organizations to local businesses, industry leaders, and the most agile start-ups. The candidates we work with appreciate our responsive approach, genuine relationships, and exceptional service. With a commitment to transparency, authenticity, and credibility, we look forward to our jobs every day, and we're excited to help you find the job you've been looking for. Nelson is an EEO Employer: Race, Religion, Color, National Origin, Citizenship, Sex, Sexual Orientation, Gender Identity, Age, Disability, Ancestry, Veteran Status, Genetic Information, Service in the Uniformed Services or any other classification protected by law.